Rama

Packaging

RAMA is a non-alcoholic beverage crafted by two Stockholm locals and mindful drinkers who love to be the life of the party. The luminescent refraction of light through windows and glassware, splintering into beautiful rays of prismatic color, inspired the conceptual framework for RAMA. Such instances of memories evoked to me the casual comfort of relaxing and socializing in the riverside breeze. The word “rama” when used as a suffix means “a spectacular display or instance of”, and here it’s used on its own to compliment the experience of relaxing with friends old and new.

Concept work for a student project.